This product also has batteries that can last for more than ten hours. This attracts a significant number of customers because most people do not like carrying gorgeous electronic devices. It is very thin and therefore it is more portable than the other products. Ipad2 has several features that make it unique from others especially those provided by its competitors. For instance, the company introduced a unique ipad2 which has recorded a recommendable performance in the market. The company is also involved in the production of other products like iPads. The company is involved in the production of products such as ipod, iPhones, and Macintosh computers. The company has been in the industry for a long period where it has produced a wide range of computers. The company is centred in the United States and it in involved in the manufacture as well as marketing of computers. Since then the company has been engaged in innovations and development which has helped it in introducing quality products in the market.Īpple is a multinational corporation with operations in a number of countries all over the world. In 1984, the company made a major step when it unveiled Macintosh computer, which earned the company a great recognition. The two were led by the passion of developing a computer that was more user friendly than the existing computers.Ī couple of years after its establishment, the company recorded a drastic increase in the level of its sales. The establishment of the company was the contribution by Steven Jobs and Steve Wozniak. Description and Analysis of the Sector of IndustryĪpple Inc was founded in 1976 in Santa Clara in California. In order to resolve this problem, Apple Inc has decided to expand its market so as to increase its level of sales. More competitors are entering into the industry a thing that has resulted in risky price wars. In the recent past, the market has drastically changed. Through these priorities, Apple Inc has managed to develop a good reputation for quality products hence attracting many customers. Continued research has enabled the organization to maintain a high level of innovation. The company also has adequate financial resources which has supported perpetual research activities. For instance, the company has highly productive and experienced personnel that have significantly contributed to the company’s high level of performance. Apple Inc also consults high performing companies while seeking for outsourcing services, in the process, the company has managed to retain a significantly high level of performance.Īpple Inc has utilized its available resources maximally, a situation which has also contributed to its success. It has also managed to develop a good relationship with its customers, a fact that has enabled the company to attract and retain a large number of customers. For instance, the company has managed to provide high quality products when compared to its competitors. This has helped the company to retain a high level of performance.Īpple Inc has managed to offer unique products in the market, a fact that has enabled the company to win a significant proportion of the market share. Apple Inc has well developed effective strategic management practices. Most of the top performing companies in the global market usually have the most effective strategic management practices. Through strategic management, an organization can easily achieve both its long term and short term goals. The ability of an organization to meet its long term goals is determined by its strategic management processes. Strategic management can be viewed as the process through which an organization formulates and implements critical decisions which plays a pivotal role in determining the performance of an organization. The contemporary business world has been characterized with a very high level of competition, a fact that has increased the need to have effective strategic management processes. In the contemporary world, the need for an effective strategic management plan has significantly increased due to the increased level of competition in the market. In every organization, there is need to have an effective strategic management plan.
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